Personal finance books are filled with stories of people wearing awful suits, driving crappy cars, and living in tiny houses. Meanwhile, they all have seven-figure bank accounts.
Human instincts haven’t changed much since we moved out of the cave. We’ve just modernized our fears.
Most people want more money. Far fewer are willing to do what it takes to get it.
Most personal finance experts turn people into lousy tippers.
Let’s talk about Mental Accounting.
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